Under the Hawaii “little FTC” act, a person who “contrives, prepares, sets up, proposes, or operates” an “endless chain scheme” is engaged in “unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce.” H.R.S. §§ 480-2 and 480-3.3. An endless chain scheme is defined as:
any scheme for the disposal or distribution of property whereby a participant pays a valuable consideration for the chance to receive compensation for introducing one or more additional persons into participation in the scheme, or for the chance to receive compensation when a person introduced by the participant introduces a new participant.
H.R.S. § 480-3.3. Notably, compensation does not include “payments based upon sales made to persons who are not participants in the scheme and who are not purchasing in order to participate in the scheme.” This makes clear the distinction between bona fide consumers and participants in the scheme. Relevant provisions of Hawaii law are excerpted below.
§ 480-1. Definitions.
As used in this chapter:
“Class action” includes the definition as provided in rule 23 of the Hawaii rules of civil procedure.
“Commodity” includes, but is not restricted to, goods, merchandise, produce, choses in action, and any other article of commerce. It also includes trade or business in service trades, transportation, insurance, banking, lending advertising, bonding, and any other business.
“Consumer” means a natural person who, primarily for personal, family, or household purposes, purchases, attempts to purchase, or is solicited to purchase goods or services or who commits money, property, or services in a personal investment.
“De facto class action” means an action that has not been certified by the court but includes identical considerations as provided in Hawaii rules of civil procedure rule 23 such as common questions of law or fact, claims or defenses of the representative parties are typical of the claims or defenses of nonparties and, as a practical matter, the disposition of the interest of the class or other members not parties to the adjudications would substantially impair or impede their ability to protect their interest.
“Person” or “persons” includes individuals, corporations, firms, trusts, partnerships, limited partnerships, limited liability partnerships, limited liability limited partnerships, limited liability companies, and incorporated or unincorporated associations, existing under or authorized by the laws of this State, or any other state, or any foreign country.
“Purchase” or “buy” includes “contract to buy”, “lease”, “contract to lease”, “acquire a license”, and “contract to acquire a license”.
“Purchaser” includes the equivalent terms of “purchase” and “buy”.
“Sale” or “sell” includes “contract to sell”, “lease”, “contract to lease”, “license”, and “contract to license”.
“Seller” includes the equivalent terms of “sale” and “sell”.
§ 480-2. Unfair competition, practices, declared unlawful.
(a) Unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce are unlawful.
(b) In construing this section, the courts and the office of consumer protection shall give due consideration to the rules, regulations, and decisions of the Federal Trade Commission and the federal courts interpreting section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1)), as from time to time amended.
(c) No showing that the proceeding or suit would be in the public interest (as these terms are interpreted under section 5(b) of the Federal Trade Commission Act) is necessary in any action brought under this section.
(d) No person other than a consumer, the attorney general or the director of the office of consumer protection may bring an action based upon unfair or deceptive acts or practices declared unlawful by this section.
(e) Any person may bring an action based on unfair methods of competition declared unlawful by this section.
§ 480-3. Interpretation.
This chapter shall be construed in accordance with judicial interpretations of similar federal antitrust statutes, except that lawsuits by indirect purchasers may be brought as provided in this chapter.
§ 480-3.1. Civil penalty.
Any person, firm, company, association, or corporation violating any of the provisions of section 480-2 shall be fined a sum of not less than $500 nor more than $10,000 for each violation, which sum shall be collected in a civil action brought by the attorney general or the director of the office of consumer protection on behalf of the State. The penalties provided in this section are cumulative to the remedies or penalties available under all other laws of this State. Each day that a violation of section 480-2 occurs shall be a separate violation.
§ 480-3.3. Endless chain schemes.
A person engages in an unfair method of competition and an unfair or deceptive act or practice within the meaning of section 480-2 when, in the conduct of any trade or commerce, the person contrives, prepares, sets up, proposes, or operates any endless chain scheme. As used in this section, an endless chain scheme means any scheme for the disposal or distribution of property whereby a participant pays a valuable consideration for the chance to receive compensation for introducing one or more additional persons into participation in the scheme, or for the chance to receive compensation when a person introduced by the participant introduces a new participant. Compensation, as used in this section, does not mean or include payments based upon sales made to persons who are not participants in the scheme and who are not purchasing in order to participate in the scheme.
§ 480-12. Contracts void.
Any contract or agreement in violation of this chapter is void and is not enforceable at law or in equity.